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Transformative - eCommerce Platform Manager

Transformative - eCommerce Platform Manager

The Ayurveda ExperienceGurugram, India
26 days ago
Job description

About the job

  • We are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website.
  • This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform.

Key Responsibilities :

Performance Analysis & Optimization :

  • Conduct in-depth analysis of website performance, user behavior, and conversion metrics.
  • Identify opportunities for improvement and implement strategies to optimize the customer journey.
  • Develop and execute A / B tests to validate hypotheses and improve conversion rates.

    • Strategic Planning & Execution :

  • Collaborate with the marketing, content, and product teams to develop and implement ecommerce strategies.
  • Manage the optimization roadmap, prioritizing initiatives based on impact and feasibility.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in ecommerce optimization.

    • Content & Campaign Management :

  • Work closely with the in-house content creation team to ensure that all digital content is optimized for performance.
  • Coordinate the execution of marketing campaigns on the platform, ensuring alignment with overall business objectives.
  • Optimize landing pages, product pages, and other key touchpoints to enhance user experience and drive conversions.

    • Data-Driven Insights : .

  • Utilize analytics tools to track and report on key performance indicators (KPIs) and overall ecommerce health.
  • Provide actionable insights and recommendations based on data analysis.
  • Monitor and analyze competitor activities and market trends to identify new opportunities.

    • Qualifications :

  • Exceptional communication and interpersonal skills and fluent in English.
  • MBA in Marketing, Business, Analytics, or a related field.
  • Excellent project management skills and the ability to manage multiple projects simultaneously.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proven experience in ecommerce optimization, digital marketing, or a similar role.
  • Experience with Shopify or other ecommerce platforms is a plus.
  • A proactive, results-oriented mindset with a passion for continuous improvement.

    • ref : iimjobs.com)

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    Manager Ecommerce • Gurugram, India