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Digital Marketing Executive

Digital Marketing Executive

Maltar Services Pvt. Ltd.Indore, Madhya Pradesh, India
2 days ago
Job description

Key Responsibilities :

  • Plan and manage SEO, SEM, PPC, and display advertising campaigns focused on forex and remittance services.
  • Create, optimize, and manage Google Ads, Meta Ads, and campaigns targeting relevant customer segments.
  • Manage content strategy for websites, blogs, and social media (Facebook, Instagram, , YouTube, X).
  • Monitor competitor activities and trends in the FX market to fine-tune digital marketing strategies.
  • Collaborate with design and content teams to produce landing pages, creatives, and campaign assets.
  • Track performance metrics using tools like Google Analytics, Google Tag Manager, and CRM platforms.
  • Ensure all digital marketing activities comply with financial advertising regulations and company policies.
  • Generate weekly / monthly performance reports and suggest improvements for ROI.

Qualifications & Skills :

  • Bachelor's degree in Marketing, Business, Finance, or a related field.
  • 2–5 years of digital marketing experience; forex or financial services experience is preferred.
  • Strong understanding of Google Ads, Meta Business Suite, Campaign Manager.
  • Proficient in SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, CRM systems (e.g., HubSpot or Zoho).
  • Experience with email marketing platforms like Mailchimp or Sendinblue.
  • Solid understanding of financial compliance and digital advertising regulations.
  • Excellent communication, analytical, and project management skills.

    • Nice to Have :

  • Certifications : Google Ads, Meta Blueprint, HubSpot Inbound, etc.
  • Knowledge of forex platforms, trading terminology, or international remittance services.
  • Experience with affiliate marketing or influencer outreach in finance.
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    Digital Marketing Executive • Indore, Madhya Pradesh, India