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FruitBowlDigital - Growth Marketing Lead

FruitBowlDigital - Growth Marketing Lead

FruitBowl Digital Media Pvt. Ltd.Mumbai, India
30+ days ago
Job description

Location : Andheri West, Mumbai.

Were looking for a Growth Marketing Lead who thinks in economics, executes like a performance marketer, and moves like a revenue architect.

Youll own the growth engine end-to-end Google Ads, LinkedIn Ads, acquisition funnels, cost-per-lead models, retention metrics, and media plans that drive results.

Youll thrive here if :

  • You know your numbers and your narratives business logic meets ad copy.
  • Youve planned media budgets not just by CPMs but by conversion economics.
  • Youve scaled campaigns on LinkedIn, Google, and app channels not just tinkered with them.
  • You can call bluff on vanity metrics.
  • Youre hungry to build, not just manage.
  • You see SEO not just as keywords, but as compounding discovery.
  • You can work lean, fast, and solo but still think big.

What Youll Actually Do :

  • B2B demand generation and pipeline-building at the top.
  • App acquisition and retention next.
  • E-commerce performance marketing rounds it out.
  • Architect and run media plans that move the needle across paid search, paid social (LinkedIn first), app marketing and email.
  • Work backwards from a $50K / month revenue goal to define how much to spend, where, and why.
  • Beyond CACs and dashboards can you spot the signals that shape perception, build pipeline, and drive lasting value?
  • Get deep into cost-per-acquisition, cost-per-download, cost-per-registration, and cost-per-retention.
  • And continuously optimize and iterate.
  • Build sharp dashboards, know your ROAS, know your LTVs, know your drop-off rates.
  • Bonus points if they have an understanding of notification & retention strategy that keep users coming back.
  • Youll have a lean setup with you creating the first version of our internal growth playbook and hiring a junior to eventually help us scale.
  • Scale organic growth from content-to-growth analysis to turning minimal media into real traction on social platforms.

    • The First 100 Days :

    Day 030 : Pipeline First. Fast.

  • Build a client acquisition model : reverse-map how many leads we need at each funnel stage to hit the monthly revenue target.
  • Define ICP (Ideal Client Profile) for our agency and get debriefed on the apps for which we need to run the ads.
  • Set up high-conversion landing pages or lead magnets fast and sharp.
  • Launch LinkedIn Ads and Google Ads targeting ICPs by role, company type, and industry intent.
  • Objective : Secure 1015 active leads in the pipeline, which the business team will convert, aiming to convert 34 within the first 45 days.

    • Day 3160 : Test & Tighten.

  • Optimize campaigns by CPL and conversion quality.
  • Build MOFU assets and retargeting flows to push leads through the funnel.
  • Start early-stage testing for app install and retention strategy.
  • Lock in 57 consistent clients and build forward visibility.

    • Day 6190 : When Playbook becomes a system.

  • Formalize weekly performance dashboards CAC, CPL, ROAS, revenue-per-client.
  • Start building a Growth OS : channel strategy doc, funnel archetypes, landing page libraries, notification frameworks.
  • Train your junior and plan Q2 with forecasted revenue goals.

    • ref : iimjobs.com)

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    Growth Marketing Lead • Mumbai, India