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Search Engine Optimization Specialist

Search Engine Optimization Specialist

RTLS AllianceMumbai, IN
9 days ago
Job description

The Role

As SEO Specialist, you’ll be responsible for growing our organic traffic and authority through a focused, content-driven SEO strategy. This is a hands-on role that combines technical SEO best practices with long-term content architecture. You’ll work closely with writers and subject-matter experts to ensure every page and article serves a purpose — and ranks.

Key Responsibilities

  • Own the SEO roadmap and ensure all technical and content work supports traffic and ranking growth
  • Conduct audits, keyword research, competitive gap analysis, and performance tracking
  • Define SEO priorities for pages, glossary terms, and blog content to drive long-tail and core keyword visibility
  • Collaborate with internal and external content contributors to align articles and resources to search intent
  • Monitor and improve technical SEO performance, including site speed, schema, and mobile usability
  • Report regularly on key metrics via tools like GA4, GSC, SEMrush, or Ahrefs

What We’re Looking For

  • 3+ years of hands-on SEO experience, ideally for a B2B, SaaS, or knowledge-based platform
  • Strong understanding of both technical SEO and content strategy fundamentals
  • Experience using modern SEO and analytics tools to plan, measure, and refine strategies
  • Clear communication skills, especially when working with writers and editors
  • Familiarity with industry verticals like industrial tech, logistics, healthcare, or emerging technologies is a plus
  • Why This Role Matters

    This role directly shapes how RTLS knowledge spreads. By building and executing a strong SEO foundation, you’ll help the Alliance become the go-to resource for real-time visibility — and ensure that every decision-maker searching for RTLS finds us first.

    About RTLS Alliance

    RTLS Alliance is the industry’s central hub for Real-Time Location Systems. We’re creating the trusted resource for education, standards, and collaboration — helping the world’s factories, warehouses, hospitals, and supply chains unlock the value of real-time visibility.

    We’re building the most comprehensive knowledge platform in the RTLS space. Now we need a sharp, methodical SEO Specialist to make sure the world can find it.

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    Search Engine Optimization Specialist • Mumbai, IN