Senior Manager - Digital Media Strategy & Planning

We are seeking a dynamic and experienced Senior Manager, Digital Media, to lead our digital marketing efforts. The ideal candidate will be responsible for developing and implementing digital marketing strategies to increase brand awareness, engagement, drive traffic to our website, and generate leads. This role requires a strategic thinker with a deep understanding of digital marketing channels, analytics, and the ability to manage a team.

Key Responsibilities :

Efficient Media Planning & Execution

• Assuring 100% alignment of the media strategy & planning
• Assuring the objective of the campaign has meet with a 360 degree planning & execution.
• Controlling the outlay of campaign within the RO / EOD and assuring the deliverables with the most optimized way.
• Assuring we establish learning, Hits & Misses of every campaign.

Campaign reporting of every campaign.

Presenting & aligning the Media strategy, planning & reports to all the internal stakeholders & to the management.

Team & Partners (Agency / Publishers / tech partners) Relationship Management

Collaborating with agencies, partners, and publishers to brief on the campaigns & ensure smooth planning, execution & reporting of all the campaigns.

Campaign Optimum & Performance Tracking

Collaboration on Investment & Trading

Work with the internal Buying team & help them evaluate, review & close the media deals.

Process improvement & Efficiency

Compliance & Risk management

Market Research Insight

Minimum Qualifications

Graduate / Postgraduate

Specific experience

Worked on Digital media planning for 8yrs+

Overall experience

12 yrs+