General Manager

General Manager – Brands

Location : Bangalore (On-site)

Function : Brand Strategy / P&L Management / E-commerce

Experience : 12–20 Years

About the Role

We are looking for a commercially astute, high-impact leader to head our entire Brand

Management function. As General Manager – Brands , you will own the vision, performance,

and growth of a multi-brand portfolio across global (Amazon.com, Walmart, eBay) and Indian

marketplaces (Flipkart, Myntra, Nykaa) as well as D2C channels . You will lead a team of

Brand Managers and drive P&L performance, channel strategy, brand scaling , and cross

functional execution.

This is a CXO-track role for someone who thrives in ambiguity, scales aggressively, and aligns

brand building with bottom-line ownership.

Key Responsibilities

Own the P&L for all brands across geographies — drive revenue, margin, and category

expansion targets

Lead and mentor a team of Brand Managers; review brand-level strategy, performance,

and marketing ROI

Define and implement GTM strategies to scale brands from 0 to 100 — via D2C,

Amazon.com, and other global platforms

Collaborate with Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and

Operations to deliver best-in-class execution

Lead channel diversification : identify marketplace opportunities (India & International),

prioritize D2C profitability

Partner with Product and Finance teams on pricing, forecasting, and inventory planning

Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through)

and drive corrective actions

Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps

What We’re Looking For

12–20 years of leadership experience across e-commerce, brand management, or

digital retail

Proven track record of full P&L ownership (₹50 Cr+ annual turnover), team leadership,

and 3-year+ brand tenure

Deep familiarity with marketplaces (Amazon.com, Flipkart, Myntra, Walmart) and D2C

execution

Experience in scaling private label or owned brands in India and / or the US market

Strong analytical decision-making : comfortable working with dashboards, data tools, and

BI reports

Exposure to international market dynamics and marketplace compliance (especially for

US or EU)

Preferred Experience

Background in fast-paced e-commerce or D2C environments (aggregators, unicorn

startups, MNCs)

Strategic brand building with hands-on execution of campaigns, pricing, and positioning

MBA or advanced degrees from Tier 1 institutions (IIMs, ISB, INSEAD, or similar)

Experience in managing cross-border teams or distributed brand pods

Who You Are

A strategic thinker with a doer’s bias — able to toggle between vision and operations

P&L-focused but brand-obsessed — understands margin math and storytelling equally

well

A team-builder who invests in capability and scale

Comfortable in ambiguity and complexity; thrives in high-growth, founder-led

ecosystems

Data-driven, persuasive, and passionate about building brands that endure

Perks & Benefits

Medical insurance for self and dependents

Performance-based annual increments up to 25%

Executive education reimbursements for select global certifications (IIMs, ISB, HBS

Online)

Business travel opportunities (including US-based market visits for category expansion)

Leadership coaching and participation in industry forums (e.g., TiE, Retail Association of

India)

Stock option eligibility for qualifying leadership hires