Social Media Manager

We’re looking for a trend-savvy, creative, and collaboration-driven Social Media Manager to lead our efforts across Instagram, LinkedIn, and Twitter (X). You will be the voice of GyanDhan on these platforms — crafting narratives, sparking conversations, and seizing timely opportunities to enhance visibility and community engagement.

You should have a flair for jumping on trends, turning them into relevant content, and a sharp eye for identifying potential brand collaborations, influencer partnerships, and engagement strategies.

Key Responsibilities :

• Platform Management : Own and manage day-to-day content, publishing, and performance tracking on Instagram, LinkedIn, and Twitter (X).
• Content Ideation & Creation : Plan and create engaging, high-quality content (posts, reels, stories, threads, carousels, etc.) that resonates with students, partners, and industry professionals.
• Trend Spotting : Stay updated with social media trends and creatively adapt them for GyanDhan’s brand and audience.
• Collaborations & Campaigns : Proactively identify and initiate collaborations with influencers, meme pages, student creators, and relevant brands.
• Engagement & Community Building : Build an active and loyal community by engaging with comments, DMs, and mentions, and creating interactive formats like AMAs, polls, and challenges.
• Analytics & Insights : Monitor performance metrics and iterate strategies for better reach, engagement, and follower growth.
• Cross-Team Coordination : Work closely with the design, content, and product marketing teams to ensure alignment and consistency in messaging.

Qualifications & Skills :

Why Join GyanDhan?