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Digital Marketing Specialist

Digital Marketing Specialist

House Of ZelenaBengaluru, Karnataka, India
13 days ago
Job description

Job Title : Junior Digital Marketing Executive

Location : Bangalore (In-Office)

Experience : 1 - 3 years

Salary Range : ₹6 - 8 LPA

We’re looking for a hands-on, performance-driven Digital Marketing Executive to join our team and manage paid campaigns across Meta and Google platforms.

Responsibilities :

  • Plan, execute, and optimize ad campaigns on Meta (Facebook, Instagram) and Google Ads platforms.
  • Monitor performance daily and ensure campaigns are pacing towards goals like ROAS, CPL, and CPA.
  • Set up conversion tracking (Meta Pixel, Google Tag Manager, GA4).
  • Work with creative and brand teams to guide ad creatives, copies, and audience targeting strategies.
  • Maintain weekly reporting and performance dashboards.
  • Conduct A / B testing of creatives, audiences, and bidding strategies.

Requirements :

  • 3 years of hands-on experience running paid campaigns on Meta and Google.
  • Strong understanding of performance metrics and attribution models.
  • Familiarity with e-commerce marketing and customer journeys is a plus.
  • Proficiency in Google Analytics, Meta Ads Manager, and Excel.
  • Ability to think analytically and make quick performance-driven decisions.
  • Bachelor’s degree in marketing, business, or related field.
  • How to Apply : Please send your resume to talent@houseofzelena.com along with your work samples / relevant details .

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    Digital Marketing Specialist • Bengaluru, Karnataka, India