Social Media Director

Objective of the role :

A Social Media Director is a senior-level marketing professional who develops and executes a company's overarching social media strategy to increase brand visibility, drive engagement, and generate conversions.

Location : Mira- Bhayandar

Only Local candidates are preferred.

Role & Responsibilities :

Create comprehensive social media strategies aligned with business objectives, target audience needs, and brand identity.

Oversee the development and scheduling of content, including images, videos, and written posts, across various social platforms.

Build brand recognition, identify target audiences, and foster community engagement by responding to comments and messages.

Design and implement marketing campaigns for product launches, events, and other initiatives to drive traffic and conversions.

Monitor and analyze social media metrics, using data insights to optimize strategies and improve performance.

Stay informed about the latest social media trends, tools, and platform changes to maintain a competitive edge.

Work closely with marketing, sales, customer service, and PR teams to ensure social media efforts align with overall business goals.

Create, curate and manage social media content, including text, audio, visual and multimedia formats.

Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.

Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.

Track social media campaigns’ key performance metrics to maximize results and report progress to management.

Skills and Qualifications :

20+ years of experience in managing social media accounts for a business for hotel / hospitality / service industry.

A Bachelor's degree in marketing, communications, or a related field is often preferred.

Excellent written and verbal communication skills are crucial for creating compelling content and interacting with audiences.

Ability to interpret social media data and make data-driven adjustments to campaigns.

Familiarity with social media management tools, analytics platforms, and potentially content creation software.