Marketing Copywriter

Company Description

Digital Marketing StudioGenix LLP is a creative and technology-driven agency offering end-to-end solutions in Digital Marketing, Branding, VFX, Web and App Design,Web Development.

Our dedicated team works collaboratively to deliver innovative, result-oriented, and impactful digital experiences that drive business growth and long-term success.

Job Description :

The Content writer will be responsible for taking a client's advertising brief and generating original idea concepts, storyboard, scripting and visualizations for CG AVs, Corporate videos and Print campaigns. This includes generating ideas, developing concepts, writing advertising copy, strap lines, slogans, body copy, jingles and scripts that go along with 3d, shoot or various multimedia relevant visual treatments.

Responsibilities :

Usually working on multiple projects, the typical creative process of a copywriter involves : -

• Meeting with account executives to discuss the client's requirements and core messages.
• Familiarizing themselves with the product, target audience and competitor activities in the market.
• Brainstorming ideas and concepts for the visual and words with other members of the creative team.
• Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.
• Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used).
• Modifying copy until the client is satisfied.
• Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
• Casting actors and models to appear in adverts
• Research and organize sources and information.
• Collaborate and brainstorm with the team for new strategies and ideas.
• Write well-researched and keyword-driven content to boost organic traffic.
• Create optimized, engaging title tags and meta descriptions to increase click-through rate.
• Create clear and innovative headlines and body copy.
• Produce high-quality blog posts on industry-relevant topics and address user queries in detail.
• Write a wide variety of topics for podcasts, e-books, websites, blogs, Creative content, Image content, Video story telling content, Promotional content, social media, case studies, whitepapers, banners, etc.
• Create, execute, and maintain a content calendar.
• Ensure consistency in writing style, fonts, images, and tone.
• Collaborate with designers and developers to align written content with the brand.
• Edit and proofread content produced by other team members.

Skills :