Sr. Social Media Copywriter

About Amber

Amber is a leading global student housing platform, helping students around the world find and book their perfect accommodation seamlessly. We’re on a mission to build a trusted and loved brand that speaks to young people globally.

Note : We’re looking for

copywriters — not content writers.

This role is for someone who can think conceptually, write creatively, and bring ideas to life through impactful social storytelling and brand language.

Key Responsibilities

Create

engaging, platform-specific copy

for social media channels — including posts, captions, ad copies, video scripts, and short-form storytelling.

Develop

content ideas and campaign narratives

that resonate with audiences and amplify brand presence across Instagram, LinkedIn, YouTube, X, and emerging platforms.

Collaborate with designers, content strategists, and marketing teams to craft

scroll-stopping creatives

and integrated campaigns.

Write compelling copy for

paid and organic campaigns , ensuring tone, voice, and message consistency across all touchpoints.

Conceptualize and execute

social-first campaigns and content IPs

that drive engagement, virality, and community growth.

Stay ahead of

social media trends, memes, formats, and algorithms

to keep content fresh, relevant, and high-performing.

Support in developing

brand storytelling frameworks

for ongoing social content and influencer collaborations.

Present creative ideas and copy to internal teams and clients with strong strategic rationale and creative flair.

Mentor junior writers and contribute to the overall

creative excellence and innovation

of the team.

Qualifications & Skills

4–5 years of experience as a

social media or digital copywriter

in a creative agency or fast-paced brand environment.

A strong portfolio demonstrating

social-first campaigns , content series, and creative storytelling across platforms.

Must have experience in

ad campaigns

mandatorily.

Proven ability to craft

concise, witty, and impactful

copy aligned with brand personality and tone.

Strong understanding of

social media trends, digital culture, and audience behavior .

Experience working with designers, video editors, and strategists to create cohesive content experiences.

Excellent communication and presentation skills with the ability to sell ideas creatively and strategically.

A proactive, collaborative mindset with a passion for

content innovation and cultural relevance .

For queries, you can connect on reet.s@amberstudent.com