We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2 C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood! Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…What you’ll be cooking up?Driving Revenue Growth : Define and execute strategies to achieve revenue targets.Monitor critical KPIs such as traffic, conversion, AOV, and repeat purchase rates.Plan and manage promotional spends to maximise ROI.Customer Retention & CRM Strategy : Build and execute CRM campaigns that increase engagement, loyalty, and retention.Use analytics to track customer behaviour and improve lifecycle value.Leverage CRM tools to deliver personalised and targeted messaging.Merchandising Strategy : Optimise product visibility, placements, and promotions to improve conversion.Analyse sales trends and customer behaviour to refine merchandising plans.Partner with Product Development to identify opportunities for new launches.Data-Led Decision Making : Analyse CRM and merchandising performance to identify trends and opportunities.Generate insights and actionable reports for leadership and business teams.Stay updated on best practices in merchandising and CRM.Team Leadership : Lead and mentor a team of high-performing professionals across retention, merchandising, and CRM.Set clear goals, review progress, and drive accountability.Foster a collaborative and high-energy team culture.Cross-Functional Collaboration : Work closely with Category, Marketing, Product, and Operations to ensure aligned execution of growth strategies.We hope that you have..Experience & Expertise : MBA with 5+ years post-MBA experience in traffic, conversion, CRM, and retention strategy.Proven track record of implementing successful CRM programs and improving retention metrics.Strong knowledge of app / web analytics tools and digital business growth levers.Skills & Mindset : Deep customer-first thinking and the ability to translate insights into action.Strong analytical and problem-solving skills to take high-quality data-driven decisions.Leadership skills to build and inspire high-performing teams
Strategy Leader • Bengaluru, Karnataka, India