Marketing Strategy Manager

Job Title : Group Product Manager (Nephrology) - Domestic Business

Experience : 7 to 10 years of Pharmaceutical Products Marketing experience.

Qualification : B. Pharma + MBA - Marketing Or Pharma Management

Therapy : Nephrology (preferred), we are open to consider candidates from CVD therapy

Industry Preference : Pharmaceutical Industry Only

Job Location : Ajanta Tower, Mumbai.

Key Responsibilities

• Development of marketing and promotional plans for products to support the end consumers’ need
• Ensuring marketing strategy implementation through sales force connect
• Market intelligence through primary research and customer connect
• Collaboration with internal & external media to ensure the proper execution of strategies
• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
• To work with cross-functional teams .
• Developing brand plans / strategies for the product range along with market penetration strategy market research and competitor analysis.
• SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
• Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
• Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.

Required Skills