Project Manager -Product Analytics

Position Summary

EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping out a client of Sports & Media domain with data analytics and assist them in taking key business decisions through data-led facts and insights.

As an offshore Analytics Project Manager, specializing in General & Marketing Analytics, your role will be pivotal in harnessing the power of data analytics to inform and optimize marketing strategies across various channels. Based in India, you'll play a crucial role in understanding audience behaviors, refining campaign approaches, and enhancing the client's brand presence. You will also be responsible for the end-to-end Analytics deliverables. We're seeking an experienced professional with a strong background in Core & Marketing analytics

Responsibilities :

• Deliver Analytical Insights : Analyze user behavior across DTC digital platforms (e.g., apps, games, websites) by integrating clickstream, streaming, CRM, and marketing data to uncover actionable insights for product and marketing teams
• .Drive Product & Marketing Strategy : Evaluate user cohorts, feature adoption, content engagement, churn drivers, and monetization levers. Translate findings into strategic recommendations
• .Advance Predictive Analytics : Build and maintain machine learning models for churn prediction, upsell propensity, and personalized content or product recommendations. Monitor model performance and retrain as needed
• .Create Executive-Ready Visualizations : Develop compelling PowerPoints to communicate trends and insights to both technical and non-technical stakeholders
• .Project Management : Act as the analytics liaison between U.S. stakeholders and EXL's India delivery center. Manage requirements, timelines, and ensure high-quality deliverables
• .Mentorship & Best Practices : Coach junior analysts in SQL, Python, statistical methods, and machine learning. Contribute to the evolution of EXL's DTC analytics playbooks
• .Qualifications (Required)
• : Bachelor's or master's degree in Statistics, Economics, Mathematics, Computer Science, or a related field from a top-tier institution
• .4+ years of experience in product analytics and machine learning, ideally within DTC digital products such as apps, games, or websites
• .Strong proficiency in SQL and Python or R for data analysis and modeling
• .Experience with streaming or digital engagement datasets (e.g., Adobe Analytics, Conviva)
• .Hands-on experience with churn modeling and recommendation systems
• .Solid understanding of experimental design and statistical analysis
• .Strong storytelling skills—able to translate complex data into clear business actions
• .Excellent communication skills, with experience presenting to senior stakeholders across time zones
• .Proficiency in Excel, PowerPoint, and data visualization tools
• .Qualifications (Preferred)
• : Master's degree in a relevant field (e.g., Data Science, Analytics, Business Analytics)
• .Industry experience in Sports or Media
• .Working experience in Marketing front end tools -AEP or CJ

AWhy Join Us

Skills Required

Data Analysis, Machine Learning, Powerpoint, Sql, Experimental Design, Excel, Python, Statistical Analysis