Job Summary :

We are looking for an experienced B2B Demand Generation Specialist to drive both inbound and outbound lead generation efforts for our platform and services.

Key Responsibilities :

• Sole responsible to generate demand for our platform and services
• Research our ICP, identify pain points, buying behaviours and channels to leverage
• Define a mix of inbound and outbound campaigns to target our ICP across different channels
• Perform keywords and competitive research and produce supporting contents to execute the campaigns
• Collaborate with content producers to produce required contents for such campaigns
• Implement and execute the campaigns across multiple channels
• For outbound channels – define the messaging, target lists, implement the sequences and cold call prospects
• For inbound channels – define the messaging, and implement the campaigns, conversion tracking and retargeting
• Measure and optimise performance of each campaign to minimise the CPL generated
• Set-up landing pages as required and execute A / B tests to improve conversion
• Provide demand intelligence for our web and product team to help optimise our offering
• Report key metrics like CPL, CAq, No of bookings, etc on weekly basis.

Required Skills :