About Capslock Marketplaces
Capslock Marketplaces Private Limited is powering the next wave of Bharat-first innovations for the next billion users.
VoiceClub is India’s fastest-growing audio companion with 1 crore+ downloads, and Zinglish is an AI-powered English learning app with 10+ lakh downloads built for Bharat users.
Role Overview
This role is for a high-speed, high-creativity Kannada Script Writer focused on 20–25 second Meta Ads, Instagram Reels, and YouTube Shorts.
The core expectation : you can think in hooks, trends, and desi emotion , and turn them into scroll-stopping ads that make people tap, listen, and install.
Responsibility
- Write 20–25 second Kannada ad scripts for Meta Ads, Instagram Reels, YouTube Shorts, and other vertical-video platforms.
- Craft high-impact hooks that grab attention in the first 1–3 seconds and match current Reels / Shorts trends.
- Maintain speed : write 10–15 ad scripts daily with multiple angles and variations.
- Ideate fast : generate at least 10 hook lines within 2 minutes for any given brief.
- Track and use trending formats, dialogues, memes, and sounds from Shorts / Reels and similar platforms.
- Turn VoiceClub and Zinglish features into emotional, story-first, Bharat-focused narratives.
- Work closely with performance marketing, design, and video editors to align scripts with campaign goals.
- Test multiple creative angles (pain-solution, FOMO, social proof, aspiration, humor, etc.) and refine based on performance.
Requirement
1–3 years of Kannada content / script / copywriting experience for short-form, UGC-style, or creator-led video.Strong grip on Bharat audiences – Tier 2 / 3 language, humor, and daily life.Excellent Kannada (colloquial + clean) with light English mixing for urban / semi-urban users.Natural obsession with Reels / Shorts trends and how to plug brands into them.Ability to thrive in a fast-paced, experiment-heavy setup while consistently hitting daily script targets.Nice-to-Have
Experience writing performance creatives for Meta Ads, Google Ads video, or influencer / UGC ads .Basic understanding of retention metrics like hook rate, watch time, click-through rate, and how creative impacts them.Comfort using AI tools for ideation, variations, and quick experimentation while still owning the final creative call.What You’ll Love
Direct impact on growth for VoiceClub and Zinglish, seen in real-time dashboards and campaigns.A young, ambitious, Bharat-first team that loves speed, experiments, and big bets.Flexibility to work from Bengaluru (in-office) , as long as output and ownership are world-class.Salary
Up to ₹6L LPA