Social Media Content Strategist

Job Title : Social Media & Storytelling Lead

Location : [Indore]

About the Role

Looking for a passionate, creative individual who can manage social media and / OR run ads, OR build an e-commerce presence, and tell powerful stories that connect our work with forests, communities, and wellness products. This role is for someone who can make audiences feel that the brand and its impact are genuine and trustworthy.

Key Responsibilities

• Own and manage social media presence across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
• Plan, create, and publish engaging content : posts, reels, videos, carousels, blogs, and newsletters.
• Run and optimize paid campaigns (Meta, Google, and other ad platforms) for awareness, traffic, and conversions.
• Manage and optimize brand presence on e-commerce platforms (website and marketplaces) through listings, content, and storytelling.
• Develop narratives that link forests, communities, sustainability, and wellness products in a simple, emotional way.
• Collaborate with founders and field teams to gather real stories, photos, and videos from the ground.
• Engage with the community via comments, DMs, live sessions, and other interactive formats.
• Identify, collaborate with, and manage creators, artists, and influencers aligned with the brand’s values.
• Track and report on key metrics (reach, engagement, CTR, ROAS, sales, reviews) and refine strategies.
• Get engagement and growth

Ideal Candidate Profile

comfort on camera is a plus.

We Welcome