We’re looking for a passionate storyteller who loves food, pop culture, and creating scroll-stopping content! At DOBRA, you will be responsible for planning, shooting, and editing short-form videos (Reels / YouTube Shorts) and static creatives that bring our brand to life across social platforms.
This role blends creative field work and structured team collaboration. You’ll spend time in stores, cafés, events, shoots, as well as brainstorming and editing with the marketing team.
Work Mode - Hybrid :
- 2 days / week in office (editing, planning, coordination)
- 4 days / week field or home (shooting, editing, posting)
- Office likely based in Bangalore or Kochi location
Key Responsibilities
Plan, script, and shoot engaging content for Dobra’s Instagram, YouTube, and other platformsEdit high-quality Reels, Shorts, and quick-turnaround clipsDevelop and manage a consistent posting schedule with the teamCreate basic design assets (thumbnails, graphics, captions, layouts)Coordinate field shoots in stores and eventsTrack the latest social trends, audios, formats, memesOptimise content performance through understanding of platform algorithms and analyticsWork closely with marketing & brand teams to maintain brand voice and guidelinesRequirements
2–3 years of experience in content creation for brands or as an IG / YouTube influencer / creatorHands-on experience in short-form video editing (CapCut, Final Cut Pro, Premiere Pro, etc.)Strong camera usage skills (mobile shooting essential; DSLR is a plus)Basic design skills using Canva / Photoshop / IllustratorCreative storytelling ability with a fun & youthful mindsetComfort working in fast-paced, on-ground environmentsPreferably experience in food & beverage brands or lifestyle contentUnderstanding of social media growth, trends, and engagementNice-to-Have
Ability to manage creators, photographers, and freelancersMotion graphics skillsStrong on-screen presence for hosting contentKnowledge of South Indian languages / HindiWhy Join DOBRA?
DOBRA is Oxbow Brands’ flagship F&B brand – reimagining India’s favorite formats like pop goli, cotton candy, and snacks with a fresh, fun, and high-quality twist. Join us to build disruptive consumer experiences and create a brand that stands out on shelves and in hearts.