Digital Marketing Specialist

This role is for one of Weekday’s clients

Min Experience : 2 years

Location : Gurugram

JobType : full-time

Requirements

We are looking for a passionate and data-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will have hands-on experience in Performance Marketing, SEO, Google Ads, and Meta Ads (Facebook & Instagram) . You will be responsible for planning, executing, and optimizing digital campaigns that drive brand visibility, lead generation, and revenue growth.

This role requires a blend of analytical thinking, creative strategy, and technical expertise in managing multi-channel marketing campaigns. If you are enthusiastic about leveraging data, performance metrics, and audience insights to scale digital presence, this role is for you.

Key Responsibilities

• Performance Marketing : Plan, execute, and optimize Google Ads, Meta Ads, and display campaigns to achieve ROI targets.
• SEO Management : Develop and implement on-page and off-page SEO strategies , ensuring continuous improvement in organic rankings and website visibility.
• Campaign Management : Create and manage search, display, and retargeting campaigns across multiple digital platforms.
• Analytics & Optimization : Track campaign performance using Google Analytics, Tag Manager, and Search Console ; analyze data to improve CTR, conversion rates, and CPA.
• Keyword Research & Content Optimization : Conduct detailed keyword analysis and collaborate with content teams to ensure SEO-friendly web copy, landing pages, and blogs.
• Ad Copy & Creative Development : Work with the design and content teams to craft compelling ad creatives, landing pages, and CTAs that align with campaign goals.
• Budget Management : Efficiently manage and allocate ad budgets across channels , ensuring maximum return on ad spend (ROAS).
• Competitor & Market Analysis : Stay updated with industry trends, competitor activities, and algorithm changes to maintain campaign effectiveness.
• Reporting : Generate weekly and monthly reports on digital performance metrics, providing actionable insights and recommendations to leadership.
• Collaboration : Work cross-functionally with product, design, and sales teams to align marketing strategies with business objectives.

Required Skills & Qualifications