Associate Content Specialist

Organization Description : Jaipur Rugs is a social enterprise that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family-run business that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art forms. The founder, Mr. Nand Kishore Chaudhary created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 40,000 artisans spread across 600 rural Indian villages in five states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug.

The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 45 countries with the US sales arm, Jaipur Living, Inc. located in Georgia, Atlanta.

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.

Key Responsibilities :

• Create high-quality, SEO-optimized content for blogs, landing pages, product pages, and marketing campaigns.
• Conduct keyword research and incorporate targeted keywords naturally into content.
• Collaborate with the SEO and marketing teams to align content strategy with business goals.
• Regularly update and refresh existing content to maintain ranking and relevance.
• Monitor content performance using SEO tools like Google Analytics, SEMrush, or Ahrefs.
• Follow best practices for on-page SEO, including meta titles, descriptions, and internal linking.

Requirements :