Lead - Design - Women's Ethnic Wear

Role Summary

To lead the design and development of the Women’s Ethnic Wear range by translating consumer insights, fashion trends, and brand vision into commercially successful and trend-forward collections. The role is responsible for driving design innovation, ensuring timely range delivery, and maintaining distinct brand aesthetic across all seasons.

Key Responsibilities

Range Creation & Development

• Lead the design strategy and range planning as per the seasonal buying calendar.
• Conceptualize and develop trend-right, value-focused collections aligned with Easybuy’s brand positioning.
• Plan and conduct range presentations to showcase the creative direction and seasonal stories.
• Use the Easybuy color palette as a base, ensuring consistency and brand coherence.
• Ensure smooth season-to-season transitions by maintaining balance between innovation and core product continuity.
• Review and approve pre-production sample translations including lab dips, color cuttings, print strike-offs, styling, fits, trims, and embellishments in collaboration with the Buying and Sourcing Teams.
• Oversee preparation and accuracy of tech packs, ensuring design integrity during production.

Trend Research & Forecasting

Analysis & Innovation

Collaboration & Leadership

Key Result Areas (KRAs)