Senior Executive- Digital Marketing (FacebookMarketing)

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Knowledge and skill set

The ideal candidate should have (1-2) year Experience in Facebook Marketing.

Proven track record of managing and scaling Facebook and Google ads with measurable results.

Core Responsibilities

1. Campaign Strategy & Execution : Plan, execute, and optimize paid marketing campaigns across Facebook, Google, and other performance channels with a primary focus on customer acquisition and ROI.

2. Media Buying & Budgeting : Manage ad budgets effectively to achieve KPIs such as ROAS, CAC, and conversion rate while scaling high-performing campaigns.

3. Ad Creative Collaboration : Work closely with design and content teams to develop compelling creatives and ad copies tailored for different audience segments.

4. Audience Targeting : Create and refine audience strategies using lookalike, retargeting, interest, and behavioural segments to maximize efficiency and engagement.

5. Performance Analysis : Monitor campaign performance, derive insights through dashboards and reports, and make data-driven decisions for continuous optimization.

6. A / B Testing : Execute structured A / B tests for creatives, copies, landing pages, and audience segments to improve campaign effectiveness.

7. Landing Page Collaboration : Partner with product and design teams to optimize landing pages for improved quality scores and conversion rates.

8. Market & Competitor Analysis : Stay updated with industry trends, consumer behaviour, and competitor activities, especially within the ethnic fashion e-commerce space.

9. Reporting & Insights : Regularly share insights, learnings, and performance summaries with stakeholders and recommend future course of action.

10. Tool Proficiency : Utilize tools such as Shopify Analytics, Google Analytics,