Introduction
The digital marketing operations executive will be part of the digital marketing operations function which enables the event marketers to work efficiently with, technology, processes, and data. We manage the technology that runs the events marketing and set standard operating processes for its usage.
The main objective of this role is optimising the events digital ecosystem to facilitate delegate and sponsor acquisition and deliver a better customer experience. How? Keeping the customer at the center, you will look at implementing processes, tools, and systems that enable the marketing team to drive more traffic, collect more data, sell more tickets, and engage more sponsors for our events while tracking, measuring, and reporting on all the activities.
You will work closely with the Senior Digital Marketing Operations Manager in this role and your responsibilities will include but are not limited to :
Accountabilities
Digital ecosystem
- Ongoing maintenance and development of the website templates to keep them fit for purpose
- Explore new website features to enhance user experience and increase engagement
- Assist in the implementation of new initiatives like referral campaigns, live chat functionality
- Optimise web features chatbot, pop-up and sticky bar implementation and design
- Contribute with new ideas to develop our platforms further to better meet our customers needs
Marketing automation & lead generation systems
Super user of our main automation and lead management platforms - Eloqua, Adestra, Salesforce, CventAssist in email templates, form and landing page creation for events - SPEX and content marketingData integration between front end registration form, automation tool and CRMAssist in the creation of automated drip campaigns templates for delegate and spexAssist in building lead flow, scoring models and end-to-end lead management as well as integration between the CRM and automation systemA / B test to optimise user experience and conversion rateMonitoring, tracking & reporting
Assist in the implementation and maintenance of the tracking ecosystem (web, social, GA, salesforce, cvent)Monitoring and reporting on the digital performance against key KPIs to optimise marketing initiatives for delegate and spex (cost-per-acquisition, cost-per-lead, ROI)Building and optimising digital campaign dashboards for each eventMarketing Technology
Managing different marketing tools like Chatbot, referral marketing, whatsapp businessOnboard new tools and process as per the business needOn-going team support
Training event marketers on newly added features on productBeing the point of contact for queries / requirements - website, landing pages, reporting dashboardsDocumentation of a newly added processes and trainingsEnsure consistency across events and portfoliosExperience, skills and professional attributes
Proven relevant digital marketing experience (3+ years)Intermediate level knowledge of HTML / CSS and JavascriptUX UI design sense for website and landing pagesExperience with Wordpress CMS and landing page creation tools like Unbounce / webflowIntermediate level knowledge of SEOExperience with social media planning and engagement tools like sprinklrKnowledge of reporting on website (Google Analytics and Google Tag Manager) and social analyticsExperience working with automation tools like Eloqua, Salesforce Marketing cloud, MarketoKnowledge of lead management and data integration (desirable)Knowledge of lead scoring models and drip campaigns (desirable)Ability to manage multiple tasks simultaneously, prioritize accordingly and work to tight deadlinesA creative mindset, contributing new ideas and being able to interpret situations to overcome challenges.Enthusiastic, ready to take on challenges and work independently and proactivelyThe Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.
