Manager - Content Creation

Job Description : Job Description

Unique Job Role Content Manager Tanishq Function Marketing Reporting to Marketing Head

Business Corporate Grade Date Jan 2023

Job Details

Anchor the static and video content for the brand across various platforms

External Interfaces Internal Interfaces

• Customers
• Production Houses
• Media agencies
• Research agencies
• Partners
• Merchandising team
• Retail team
• Sales team
• Design team
• Visual merchandising team
• Marketing services team
• Ecommerce Team

Job Requirements

Education

Relevant Experience

Behavioural Skills

Knowledge

Process Contributions

Process Contribution Process Outcome Performance Measure

Marketing : Content Planning & Execution

1. Own the entire creative asset management from the brand,

starting from brief ideation, to the final deliveries. This will

involve extensive interfacing with various creative teams, briefing

them, anchoring the shoots and delivering the adapts on time.

This will include social media assets as well as retail and digital

requirements.

2. The candidate needs to have a strong hold on the brand

positioning and ensure that all communication adheres to and

strengthens the same.

3. Create a network of quality production houses, photographers and videographers for quick and agile asset production.

Marketing : Social Media Management

1. Own the entire social media landscape for the brand across all

possible platforms.

2. Strategize, analyse and execute social media calendar for the

year to drive max consideration including topicals

3. Interface with ORM team to streamline SM responses

Marketing : Research

1. Stay on top of current Gen Z media consumption, pop culture

and social media trends.

2. Use the same in our content to make it relevant.