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Marketing Growth & Enablement Lead

Marketing Growth & Enablement Lead

NetscribesRepublic Of India, IN
6 hours ago
Job description

About the Role :

We at Netscribes are seeking a strategic, hands-on Head of Marketing to lead and scale our marketing function, driving end-to-end marketing strategy, operations and execution.

You will be responsible for leading the end-to-end marketing function including lead generation, campaign performance, account growth and marketing technology enablement playing a critical role in driving our overall growth.

Key Responsibilities :

Strategic Leadership :

  • Define and drive global marketing operations strategies, aligning with company vision and business goals.
  • Lead integrated service definition, go-to-market planning, and new business opportunity creation.
  • Take full ownership of P&L for the marketing function, ensuring profitability and sustained growth.
  • Partner with leadership to shape presales strategies, service integration models, and cross-sell / upsell initiatives.

Marketing Operations & Technology :

  • Implement and manage marketing tools, platforms and automation systems in coordination with revenue and sales ops teams.
  • Champion best practices in data governance, campaign tracking, CRM and reporting.
  • Drive marketing automation strategies

    • Analytics & Performance Management :

  • Track, analyze and optimize the effectiveness of lead generation, lead nurturing and funnel development programs.
  • Develop marketing database strategies focusing on customer segmentation, data hygiene, and enrichment
  • Provide regular reporting on campaign ROI, customer acquisition, retention and overall program effectiveness each week

    • Team Management & Collaboration :

  • Lead and mentor a cross-functional marketing team, ensuring delivery excellence across all functions, including content, design, SEO, and performance marketing.
  • Collaborate across geographies and cultures, ensuring strong alignment with sales, product, and business leadership.

    • Key Requirements :

  • 7+ years of experience in B2B marketing, with a strong background in delivering large-scale digital or integrated marketing solutions to global clients
  • Proven experience in integrated marketing strategy, marketing automation, and revenue-focused marketing initiatives.
  • Strong analytical mindset with a hands-on approach to solving strategic and operational marketing challenges.
  • Experience working with SaaS-based or tech-led services / solutions is highly preferred.
  • Highly collaborative, culturally sensitive, and adept at working across functions and geographies.
  • Excellent communication, stakeholder management, and storytelling skills.
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    Growth Marketing Lead • Republic Of India, IN

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