Sales Associate (FMCG)

Company : Mikelin Nutrition Enterprise(1923 Bakehouse)

Location : Mumbai

Role Type : Full-time

Experience : Minimum 4 years ( FMCG-food)

Education : Graduate (Comm., Marketing, Business, Nutrition, Dietician, or Hospitality preferred)

About Us

1923 Bakehouse is India's new-age, clean-label (all-natural) bread company, crafting fresh, nutrition-focused food for kids, Women's health, diabetics, and more. With no maida or chemicals, we’re reviving the forgotten art of natural and fresh food. Join us in our mission to bring natural and nutritious food back to the table.

Role Overview

We’re looking for a driven and articulate Sales Associate (FMCG) to lead our efforts in reaching out to Retail stores across Mumbai, including modern Trade, General Trade, retail chains, and residential societies. You’ll be the bridge between our brand and the B2C network, helping us grow our reach and visibility with pride.

Must-Have Attributes

Prior experience in FMCG (food) with direct connections with retail stores pan Mumbai.

Excellent Communication Skills : Fluent in English (written and spoken); Hindi and / or Marathi proficiency is a strong plus

Microsoft Excel & Google Sheets Proficiency : Must know how to maintain trackers, use basic formulas, and manage lead data

Client Management Experience : Minimum 5 years in a client-facing, sales, or business development role

Field-Readiness : Comfortable meeting clients in person, setting up and conducting sampling events.

Time Management & Organisation : Ability to manage multiple accounts, follow-ups, and schedules efficiently.

Professional Appearance & Conduct : You are the face of our brand – warm, trustworthy, and well-groomed.

Must be goal / target-oriented to achieve company-wide goals and objectives.

Good-to-Have Attributes

Basic understanding of nutrition, clean-label, or health food trends

Ability to create simple sales decks or presentations for clients

Flexible availability on weekends for events

Good with numbers

Enthusiastic about nutrition, health, and food startups

Key Responsibilities

Generate leads and onboard B2B clients, including cafés, restaurants, schools, hospitals, and corporates

Set up and manage weekend booths – from permissions to on-ground presence

Maintain records of leads, follow-ups, and orders in Excel

Coordinate with internal teams (logistics, production, marketing) for seamless execution

Represent the brand professionally during all client and community interactions

Capture customer feedback and provide market insights

Perks

Fixed salary + performance-based incentives

Opportunity to work with a purpose-driven food startup

Strong career growth in sales, marketing, and brand management

Be part of a team that’s creating the future of clean-label nutrition in India

Financials are in line with the best in the industry for the right candidate