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Lead Data Analyst

Lead Data Analyst

ThirdEye Datavijayawada, andhra pradesh, in
9 hours ago
Job description

Job Title : Lead Data Analyst – Marketing Data & AI

Experience :  6–8 Years

Role Type :  Contract

Role Overview :

We are seeking an experienced  Lead Data Analyst with deep expertise in  Customer Data Platforms (CDP) ,  Agentic AI ,  data management , and  marketing analytics . This role focuses on enabling data-driven decision-making and optimizing customer engagement through advanced analytics, AI, and integrated marketing data ecosystems. The ideal candidate has strong technical and analytical skills, extensive experience in  Adobe Analytics ,  ROI measurement , and  customer loyalty analysis , and the ability to translate complex data insights into actionable business strategies.

As a Data Analyst Lead, you will serve as the technical backbone for cross-channel data integration, campaign measurement, and AI-driven personalization, ensuring seamless collaboration between marketing, product, and data engineering teams.

Key Responsibilities :

  • Lead the design and implementation of  data models and pipelines  supporting marketing analytics and customer intelligence.
  • Integrate and manage data from  Customer Data Platforms (CDPs) , CRM, and marketing automation tools to create a unified customer view.
  • Leverage  Agentic AI  and  Gen AI  frameworks to automate analytical workflows and drive advanced insights.
  • Analyze marketing performance across channels to measure  ROI , customer engagement, retention, and lifetime value.
  • Build scalable  dashboards, reports, and visualizations  for marketing and executive stakeholders using tools like  Tableau, Power BI, or Looker .
  • Develop and apply  machine learning models  for segmentation, churn prediction, personalization, and recommendation systems.
  • Drive experimentation and  A / B testing  to evaluate marketing effectiveness and optimize performance.
  • Ensure  data quality, governance, and compliance  across data systems, analytics platforms, and pipelines.
  • Partner with Marketing, Product, Data Science, and Engineering teams to define KPIs, optimize customer journeys, and enhance  customer loyalty initiatives .
  • Translate analytical findings into  strategic recommendations  to improve marketing performance and business outcomes.

Requirements :

  • 6–8 years of experience in  data analytics ,  marketing analytics , or  data science , with a strong technical foundation.
  • Proven experience working with  Customer Data Platforms (CDP)  and  marketing data ecosystems .
  • Hands-on expertise with  Adobe Analytics ,  Google Analytics , and related  CRM / data management platforms .
  • Advanced proficiency in  SQL  and experience working with large-scale datasets and cloud environments.
  • Strong programming skills in  Python  or  R  for statistical analysis, modeling, and data processing.
  • Deep understanding of  marketing attribution, ROI modeling, and customer journey analytics .
  • Experience in  data visualization ,  dashboarding , and  storytelling through data .
  • Strong foundation in  statistical testing ,  A / B testing , and  experiment design .

    • Preferred Qualifications :

  • Experience with  cloud-based data platforms  (e.g., Snowflake, BigQuery, AWS, GCP).
  • Hands-on experience in  CDP configuration , audience segmentation, and data activation workflows.
  • Knowledge of  Agentic AI applications ,  predictive modeling , and  real-time personalization  frameworks.
  • Background in  consumer-centric industries  such as retail, eCommerce, or financial services.
  • Strong understanding of  data governance, metadata management , and  data quality frameworks .
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    Data Analyst • vijayawada, andhra pradesh, in