Digital Analytics Manager

Roles and Responsibilities

As the Digital Analytics Manager, you will be responsible for delivering actionable insights and analysis,

through the use of SQL, Adobe Analytics & Google Analytics, across the whole digital capability,

driving decision-making through the power of data and insights

In this key role, you’ll be helping us to deliver a best-in-class digital experience

You’ll be developing new insights from the digital estate using a range of digital analytics tools to

drive increased engagement and improved customer experience

This is an opportunity to strategically partner with the Digital business as a trusted adviser, using

data to drive effortless digital customer experiencesCollaborate with stakeholders and technical teams to define

the customer engagement data vision and strategy,

overseeing the roadmap and delivery of data products.

Establish data requirements for personalisation and reporting

Providing the business with support to help it deliver on its

ambition of ultra-personalised customer experiences

Providing consultancy on strategies to reduce customer

friction and improve funnel conversion rates across digital

channels

Produce campaign tracking, post-campaign performance and

audience insights

Contributing to formal training to support to stakeholders, with

the aim of enabling self-service of analytical tools

Ensure appropriate product tagging to support measurement,

applying attribution tracking to monitor performance of

marketing and acquisition campaigns.Experience as a Digital Analytics Manager, defining and delivering data solutions that deliver multi-

channel measurement, attribution, and advanced analytics

Worked in a Customer Experience / Marketing environment

Knowledge of Adobe Analytics, Adobe Target, Google Analytics and data visualisation tools (Tableau,

Power BI, MicroStrategy or similar).Relevant Experience 4-7 Years

Technical Skills / Knowledge

We’ll look to you to bring hands on experience

with digital analytic tools and platforms. You’ll

also need relevant digital analytics experience,

either agency or client side, with a proven track

record of delivering improvements to digital

customer experience through leveraging data

and insights.

Web analytics experience, ideally using

Adobe Analytics or a similar tool such as

Google Analytics

Experience in supporting optimisation

campaigns and creating personalised

experience

Experience utilising a data management

platform to optimise performance media

spend

A basic understanding of web technologies

such as HTML, JavaScript or CSS and up to

date digital industry knowledge and best

practice

The ability to interpret business requirements,

with strong stakeholder and project

management skills

Behavioural Skills

Strong communication skills, including the

ability to influence business decisions and

stakeholders with the use of insight

Strong team player

Proactive

Bias for Action