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Social Media Content Creator – Instagram & Reels (Bicycle Brand)
Social Media Content Creator – Instagram & Reels (Bicycle Brand)Vesco Cycles • panchkula, India
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Social Media Content Creator – Instagram & Reels (Bicycle Brand)

Social Media Content Creator – Instagram & Reels (Bicycle Brand)

Vesco Cycles • panchkula, India
17 hours ago
Job description

About VESCO CYCLES

VESCO CYCLES is a bicycle manufacturing brand focused on delivering reliable, stylish and performance-oriented cycles across India. We’re now actively building our  Instagram presence  and want to turn our products, riders and stories into high-impact content and Reels.

We’re looking for a  creative, hands-on Content Creator  who lives on Instagram, understands trends, knows how to use AI tools smartly, and can consistently create content that gets views, saves and shares.

Key Responsibilities

  • Plan, shoot and edit  Instagram Reels & short-form videos  for VESCO CYCLES
  • Create a mix of :
  • Product-focused videos (features, close-ups, details)
  • Lifestyle & outdoor content (riders, trails, city rides, fun / skits)
  • Educational / engaging content (tips, “Which cycle is right for you?”, etc.)
  • Use  AI tools  (for ideas, scripts, editing assistance, visuals, etc.) to speed up and enhance content quality
  • Work with the founder / marketing team to align content with brand positioning and campaign goals
  • Stay updated with  Instagram trends, audio, formats & hooks  and adapt them for the cycling niche
  • Deliver a consistent number of Reels per week (as agreed – e.g., 3–5 Reels / week)
  • Organise and manage content : raw footage, edited versions, and posting calendar

Requirements

  • Strong portfolio of  Instagram Reels / short videos  (must share links)
  • Experience creating content for product, lifestyle, sports, fitness or similar brands is a plus
  • Comfortable with :
  • Shooting on phone / professional camera
  • Outdoor shoots (roads, parks, cycling tracks, etc.)
  • Good command of at least one editing tool :
  • CapCut / Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve / VN / etc.
  • Exposure to  AI tools  for content creation (e.g. ChatGPT, Canva AI, RunwayML, Midjourney, Pika Labs, etc.)
  • Ability to think in  hooks, storylines and series  (not just one-off posts)
  • Reliable, responsive and comfortable working with clear timelines and deliverables
  • Nice to Have

  • Love for  cycling / fitness / outdoor activities
  • Basic understanding of performance metrics (views, retention, CTR, saves, shares)
  • Ability to suggest campaign ideas, collaborations, or UGC formats
  • What We Offer

  • Opportunity to build the  Instagram presence of a growing bicycle brand
  • Freedom to experiment creatively with formats, styles and ideas
  • Competitive pay (retainer / salary depending on engagement type)
  • Long-term, stable collaboration if there’s a good fit
  • How to Apply

    Please apply with :

  • Your portfolio links  (Instagram, Behance, Drive, etc.)
  • Best 3 Reels  you’ve created (links)
  • Brief note on  which AI tools you use and how
  • Your  monthly charges (freelance) or salary expectation (full-time)
  • Location & availability
  • You can also fill this form for faster evaluation :

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    Social Media Content Creator • panchkula, India

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