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Head – brand development | premium spirit company

Head – brand development | premium spirit company

Alcostar DistillersChandigarh, Chandigarh, India
11 days ago
Job description

Head – Brand Development | Premium Liquor Company

Job Profile

We’re seeking a dynamic and visionary Head of Brand Development to lead brand strategy, innovation, and marketing for our growing portfolio of premium spirits. This role is ideal for a passionate marketer who understands the art and science behind building distinctive liquor brands that connect deeply with consumers.

Key Responsibilities

  • Brand Strategy & Positioning – Develop and execute long-term brand strategies to enhance visibility, consumer engagement, and market share.
  • Innovation & Product Launches – Drive concept-to-market execution for new brands and product extensions.
  • Marketing Leadership – Oversee integrated campaigns (ATL, BTL, digital) that strengthen brand equity and drive growth.
  • Market Insights & Competitor Analysis – Translate consumer trends and insights into actionable brand initiatives.
  • Cross-functional Collaboration – Partner with sales, trade marketing, and creative agencies to deliver consistent and impactful brand experiences.
  • Brand Partnerships & Events – Build brand presence through events, influencer programs, and collaborations.

Skills & Qualifications

  • 8–12 years of experience in brand management or marketing within liquor, beverages, or FMCG industries.
  • Strong understanding of consumer behaviour and premium brand positioning.
  • Proven success in launching and scaling liquor or lifestyle brands.
  • Excellent communication, creative leadership, and analytical thinking.
  • MBA / PG in Marketing or Brand Management preferred.
  • Why Join Us

    Lead the brand vision for a fast-growing premium liquor company.

    Be part of an innovative team shaping the future of Indian spirits.

    Competitive salary + performance-based incentives.

    Work in a creative, collaborative environment that celebrates bold ideas.

    Location : Chandigarh

    Company : Alcostar Group of Companies

    Experience : 8–12 years | Industry : Liquor / Alcoholic Beverages / Spirits

    To Apply

    Send your CV to Corp. with the subject line : Application – Head, Brand Development. or apply directly through Linked In.

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    Head Development • Chandigarh, Chandigarh, India

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