Performance & Brand Marketing

Experience : 10+ years

Location : Chennai

Key Responsibilities :

• Develop & Execute Performance Marketing Strategies : Lead paid digital campaigns (PPC, SEM, social ads, email) to drive measurable results (ROI, CPA, CPL).
• Campaign Management & Optimization : Oversee all aspects of campaign planning, execution, and optimization across various channels to maximize performance.
• Budget & Resource Management : Manage the performance marketing budget, ensuring efficient allocation of spend across channels and campaigns.
• Brand Strategy Development : Define and execute long-term brand positioning strategies to build awareness, loyalty, and brand equity.
• Brand Identity & Consistency : Ensure brand guidelines are adhered to and maintain consistent messaging and visual identity across all touchpoints.
• Data-Driven Insights : Analyze campaign data and market trends to inform both performance marketing and brand strategy, providing actionable insights for continuous improvement.
• Cross-Functional Collaboration : Work closely with product, sales, and creative teams to align performance and brand marketing efforts with overall business objectives.
• Creative Leadership : Lead the development of compelling creative content for both performance and brand campaigns, ensuring it resonates with target audiences.
• Team Leadership & Mentorship : Guide and mentor junior marketing team members, fostering a collaborative and high-performing environment.
• Market & Competitor Analysis : Monitor competitive landscape and customer insights to ensure that both performance and brand marketing strategies remain relevant and innovative.