DENTSU - Associate Group Head - Copy

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word.

• They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience.
• Develops language and copy in short form and long form to establish the tonality of ideas.
• They can act as mentor to junior members of the team and encourage learning.

Job Description :

Key Writes narratives, scripts and storyboards, annotations and treatments.

(ref : iimjobs.com)