Ruby on Rails Developer

SkillSet :

Job Opening : Ruby on Rails Developer / Agency for InMonarch App Upgrade + Enhancements About Us We are  InMonarch.com , a premium online brand crafting custom men’s suits, tuxedos, and Indo-Western wear for a global audience. Our ecommerce site currently runs on :

Ruby 2.2.3

Rails 4.2.6

Heroku Cedar-14 stack (now end-of-life)

We’re seeking an experienced  Ruby on Rails developer or agency  to  modernize and enhance  our ecommerce platform for improved performance, scalability, SEO, and marketing automation.

Project Overview

This is a  two-phase project  involving :

A  complete app upgrade  to current Ruby and Rails standards

A series of  feature enhancements  across admin, SEO, checkout, and performance

Phase 1 – App Upgrade

Goal :  Modernize the application to latest stable versions and ensure long-term reliability.

Scope :

Upgrade  Ruby 2.2.3 → 3.x

Upgrade  Rails 4.2.6 → 7.x / 8.x

Replace deprecated gems :

paperclip → ActiveStorage

bootstrap-sass → Bootstrap (via Webpacker / import maps)

figaro → Rails credentials

Update asset pipeline and configurations

Migrate Heroku stack :   Cedar-14 → Heroku-22

Full app testing, bug fixing, and staging / production deployment

✨  Phase 2 – Enhancements

Cart & Checkout Email popup for cart or checkout actions

Optional account creation with incentives (discounts / order tracking)

Add T&C and Return / Cancellation policy checkboxes

Upgrade / add payment methods :

PayPal (9% fee)

Amazon Pay

Apple Login

Enhanced Facebook & Google login

⚙️  Admin Panel Improvements

Tag Manager for Pinterest, Google, StatCounter, Meta, LinkedIn, chat widgets

Header text control for global and page-specific content

Testimonial layout adjustments

Image anchor + title control (with spreadsheet import)

Editable birthday / review email templates (with images)

Smart Marketing Features (Etsy-style)

Abandoned Cart Offer :  automated follow-up email with discount

Wishlist Offer :  email triggered by product favorites

Thank You Offer :  post-shipment discount for returning buyers

SEO / Rich Snippet Optimization

Fix canonical + hreflang issues (multi-language URLs)

Add schema markup (JSON-LD for Product, Brand, Offer)

Implement Pinterest Rich Pins (price + CTA)

Enforce single   per page

Improve robots meta handling

Design & Layout

Redesign homepage inspired by  MonarchGarments.com

Simplify layout (optional toggle for “How It Works” section)

Remove App Store links (keep option for future)

Bug Fixes Resolve sitemap issue for ready-to-ship category

Fix broken “Marketing” admin panel section

Performance Optimization Goals (Mobile PageSpeed 42 → 92+)

Key Deliverables :

Optimize Core Web Vitals :

LCP Reduce TTFB (backend optimization + caching)

Defer non-critical JS / CSS

Lazy-load and resize images (WebP / AVIF support)

Improve accessibility (alt text, headings, ARIA, color contrast)

Simplify DOM (reduce nodes, streamline templates)

✅  Tech Highlights

Ruby 3.x / Rails 7.x or later

PostgreSQL

Heroku deployment

Bootstrap (Webpacker / import maps)

ActiveStorage

SEO + structured data expertise

Familiarity with multilingual hreflang / canonical implementation

Ideal Candidate / Agency

Proven experience upgrading legacy Rails apps (4.x → 7 / 8.x)

Solid grasp of Heroku environments and deployment pipelines

Understanding of eCommerce systems and marketing automation

Eye for performance and clean, maintainable code

Bonus : Experience improving PageSpeed Insights to 90+ range

Engagement Details Contract / Project-based

Remote collaboration

Competitive compensation (based on expertise and project scope)

Interested?

Send your  portfolio

anurag@inmonarch.com