Talent.com
Director of Digital Demand
Director of Digital DemandEgnyte • Bhubaneswar, Odisha, India
Director of Digital Demand

Director of Digital Demand

Egnyte • Bhubaneswar, Odisha, India
30+ days ago
Job description

Director of Digital Demand, India

Location : Remote (Mumbai)

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career — you’re becoming part of a team of doers, thinkers, and collaborators who live by our core values :

  • Invested Relationships
  • Fiscal Prudence
  • Candid Conversations

ABOUT EGNYTE

Egnyte is a secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations. We help customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost productivity — on any app, any cloud, anywhere.

Visit www.egnyte.com for more.

About the Role

We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact.

You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation.

WHAT YOU’LL DO :

Digital Performance Strategy & Innovation

  • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets.
  • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization.
  • Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage.
  • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline.
  • Channel Leadership & Optimization

  • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement.
  • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes.
  • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging.
  • Lead ethical first-party data strategy to enable privacy-first personalization across channels.
  • Planning & Budget Ownership

  • Lead quarterly and semi-annual planning for all digital demand channels.
  • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact.
  • Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI.
  • Analytics & Performance Insight

  • Define KPIs and success metrics for digital programs; work with Marketing Ops and Analytics to deliver insightful dashboards and reporting.
  • Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion.
  • Translate data into actionable insights to improve spend efficiency and pipeline contribution.
  • Cross-Functional Leadership

  • Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment.
  • Act as the senior-most digital marketing leader in India and key contributor to global demand strategy.
  • Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack.
  • YOUR QUALIFICATIONS :

    ✅ Must-Have Experience

  • 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role.
  • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs.
  • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization.
  • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking.
  • Experience building and scaling AI-enhanced campaigns or tools into workflows.
  • Preferred Qualifications

  • Prior leadership experience with globally distributed or hybrid marketing teams.
  • Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.)
  • Demonstrated ability to translate AI and data innovations into real business outcomes.
  • Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.).
  • Strategic thinker with the agility to experiment, learn fast, and scale what works.
  • Why Join Us?

  • Join a $250M+ high-growth SaaS company solving real-world data security and collaboration challenges.
  • Lead and innovate within a global digital demand engine at scale.
  • Work alongside a results-driven, collaborative team that embraces innovation, experimentation, and customer impact.
  • Create a job alert for this search

    Director Of Digital • Bhubaneswar, Odisha, India

    Related jobs
    Web3 - Business Development ( Tech sales )

    Web3 - Business Development ( Tech sales )

    InfraSingularity • bhubaneswar, orissa, in
    InfraSingularity is on a mission to revolutionize the Web3 ecosystem as a pioneering investor and infrastructure builder. Our long-term vision is to become the first-of-its-kind — leading both inves...Show more
    Last updated: 3 days ago • Promoted
    Digital Transformation Specialist

    Digital Transformation Specialist

    Chesamel Group • bhubaneswar, orissa, in
    Digital Transformation Specialist (AI).Location : Remote / Can be based anywhere.Employment Type : Full-time or Part-time. Chesamel Group is an agile consultancy headquartered in London, focused on dr...Show more
    Last updated: 7 hours ago • Promoted • New!
    State Business Head

    State Business Head

    ARBEIT AI • Bhubaneswar, Odisha, India
    ARBEIT AI is revolutionizing job recruitment in India's Retail and Hospitality industries.Leveraging advanced agentic AI technology, ARBEIT AI delivers hyper-personalized recruitment solutions tail...Show more
    Last updated: 6 hours ago • Promoted • New!
    VAPT Manager – OSCP Certified (Middle East)

    VAPT Manager – OSCP Certified (Middle East)

    Cubical Operations LLP • bhubaneswar, orissa, in
    Job Title : VAPT Manager – OSCP Certified.Location : India (Travel to the Middle East as Required).Certification : OSCP (Mandatory). We are seeking an experienced and highly skilled VAPT Manager to lea...Show more
    Last updated: 2 days ago • Promoted
    State Sales Director

    State Sales Director

    ARBEIT AI • Bhubaneshwar, Republic Of India, IN
    ARBEIT AI is revolutionizing job recruitment in India's Retail and Hospitality industries.Leveraging advanced agentic AI technology, ARBEIT AI delivers hyper-personalized recruitment solutions tail...Show more
    Last updated: 7 hours ago • Promoted • New!
    Localization Relationship Manager (Client Growth & Retention)

    Localization Relationship Manager (Client Growth & Retention)

    TransnPack Translation Inc. • bhubaneswar, orissa, in
    Localization Relationship Manager (Client Growth & Retention).Miami, providing legal, medical, financial, and website translation services in 200+ languages for clients worldwide.We’re hiring a Loc...Show more
    Last updated: 7 hours ago • Promoted • New!
    Director of Product Engineering

    Director of Product Engineering

    WhiteSlips Job Management Consultants • bhubaneswar, India
    Lead the overall product life cycle from conception to launch, aligning product vision with customer needs and business goals, for multiple products. Develop and maintain product roadmaps, ensuring ...Show more
    Last updated: 2 days ago • Promoted
    Head of Supply Chain Management

    Head of Supply Chain Management

    AVI Renewable Energy Pvt Ltd • bhubaneswar, orissa, in
    This role will lead the complete supply chain ecosystem — covering procurement, warehousing, logistics, vendor development, compliance, and inventory management — with a focus on : .Shortening procur...Show more
    Last updated: 7 hours ago • Promoted • New!
    Country Sales Lead (Global Account Manager)

    Country Sales Lead (Global Account Manager)

    Emapta Global • bhubaneswar, orissa, in
    Lead international growth for durable, insight-driven technology solutions.Your career, now on a global bandwidth.Lead enterprise accounts, engineer strategic pipelines, and deliver communication s...Show more
    Last updated: 19 hours ago • Promoted • New!
    Head of PCS Sales

    Head of PCS Sales

    Sineng Electric • bhubaneswar, orissa, in
    Focus on new business generation.Target accounts that are strategically important to the company’s market segment specific growth. Establish relationships with large and strategically important cust...Show more
    Last updated: 7 hours ago • Promoted • New!
    Co-Founder | Chief Operating Officer - Global AI-Powered Tech Startup

    Co-Founder | Chief Operating Officer - Global AI-Powered Tech Startup

    SkillsCapital • bhubaneswar, orissa, in
    Are you someone who can turn vision into execution, strategy into systems, and momentum into scale? Do you thrive in high-trust, high-ownership environments and want to help build the operating eng...Show more
    Last updated: 30+ days ago • Promoted
    Director - Full stack Architect

    Director - Full stack Architect

    The Premier Consultants ( Recruitment Company ) • bhubaneswar, orissa, in
    Hiring for a US Based IT Company.Job Title : Lead Full Stack (Remote).Experience Required : 15+ Years.Company Type : IT Product-Based MNC. Work Hours : Flexible (Must align with core business hours as p...Show more
    Last updated: 7 hours ago • Promoted • New!
    Marketing Director / Head of Marketing

    Marketing Director / Head of Marketing

    WPP MEDIA BUSINESS • bhubaneswar, orissa, in
    Marketing Director / Head of Marketing.Where Marketing Leadership Shapes the Future of a Global Vision.WPP MEDIA BUSINESS stands at the intersection of intelligence, creativity, and purposeful comm...Show more
    Last updated: 7 hours ago • Promoted • New!
    Director of Technical Engineering (configuration) - LifeScience Experience

    Director of Technical Engineering (configuration) - LifeScience Experience

    Qinecsa Solutions • bhubaneswar, orissa, in
    We are seeking a Director / Manager of Technical Engineer to oversee the technical design, development and deployment of client solutions (configurations, migrations and integrations) for our flagshi...Show more
    Last updated: 7 hours ago • Promoted • New!
    SDR Manager (B2B SaaS | US Market)

    SDR Manager (B2B SaaS | US Market)

    Curately AI, Inc • bhubaneswar, orissa, in
    SDRs, roll out playbooks, and drive a consistent pipeline of qualified meetings for our AEs.The SDR Manager will own outbound pipeline generation for Curately, including messaging, systems, trainin...Show more
    Last updated: 7 hours ago • Promoted • New!
    Digital Marketing Manager

    Digital Marketing Manager

    Mavit Digital • bhubaneswar, orissa, in
    Salary is negotiable based on skills.Must be fluent in speaking Hindi.Mavit Digital is a leading digital marketing firm committed to elevating brands through innovative online solutions.With a glob...Show more
    Last updated: 7 hours ago • Promoted • New!
    Technology Lead

    Technology Lead

    WPP • bhubaneswar, orissa, in
    WPP OPEN is WPP's proprietary, AI-powered operating system designed to connect our people, data, and technology to deliver integrated, creative, and effective solutions for our clients.It is a stra...Show more
    Last updated: 30+ days ago • Promoted
    Senior Project Manager

    Senior Project Manager

    Oyster HR-MM • bhubaneswar, orissa, in
    Oyster HR is seeking a highly organized and results-driven Senior Project Manager to lead and oversee multi-channel digital marketing initiatives. This role is ideal for someone who thrives in fast-...Show more
    Last updated: 7 hours ago • Promoted • New!