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Fractal Analytics – Bangalore, Gurgaon and Chennai About Fractal : Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission is to power every human decision in the enterprise and brings AI, engineering, and design to help the world's most admired Fortune 500® companies. Fractal has more than 3,000 employees across 16 global locations, including the United States, UK, Ukraine, India, Singapore, and Australia. Fractal has consistently been rated as India's best companies to work for, by The Great Place to Work® Institute, featured as a leader in Customer Analytics Service Providers Wave™ 2021, Computer Vision Consultancies Wave™ 2020 & Specialized Insights Service Providers Wave™ 2020 by Forrester Research, and recognized as an "Honorable Vendor" in 2021 Magic Quadrant™ for data & analytics by Gartner Job Description : The team member is expected to work directly with the client in a fast-paced working environment to address their day-to-day analytics needs. They will need to address business problems by incorporating the business context to design and develop solutions that leverage statistical & advanced analytics methodologies. They should be able to perform root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement. They will be expected to build in efficiencies through standardization and automation. The indicative areas of work could be : Digital Analytics - Implement, Audit and leverage GA4 to measure and enhance product usage. Utilise GTM to track custom events and visualise data through Looker Studio via BigQuery. User Analytics - Understanding user behavior in the app, feature adoption, understanding retention and churn drivers etc., transaction behavior across features, offer and scratch card redemption, impact of email and notifications Marketing measurement - Evaluating effectiveness of marketing campaigns through channels like ATL and performance media

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