Performance marketing manager / sr. manager

Performance Marketing Manager / Sr. Manager

Location : Hyderabad

Team : Growth & Performance

Category : Ed Tech / Skill Tech

About the Role

We’re looking for a data-obsessed Performance Marketing Lead who can drive growth across Nxt Wave’s full product portfolio — NIAT , Nxt Wave Academy , and Nxt Wave Intensive — plus upcoming launches. This isn’t a “run some ads” role. You’ll own the full performance funnel — from ad click → lead → enrollment → CAC optimization → retention reactivation , across all channels, cohorts, and geos in India.

If you breathe numbers, love creative experimentation, and can connect “data + psychology + GTM speed,” this role’s built for you.

⚡ What You’ll Own

Full-Funnel Growth

Plan, launch, and scale high-performing paid campaigns across Meta, You Tube, Search, Snapchat, Linked In, Display.

Own leads, CPL, CAC, ROAS, and enrollment volume targets — daily, weekly, and monthly.

Drive multi-product funnel strategies — NIAT (17–18 yrs), Nxtwave Academy (18–20 yrs), Nxtwave Intensive (22–28 yrs).

Lead Nurturing & Automation

Lead all Web Engage automations — SMS, Whats App, and Email journeys — across multiple funnel stages.

Build & A / B test drip journeys, remarketing logic, and segmentation flows.

Partner with content & CRM teams to reduce lead decay and boost Leads to Qualified Leads , Qualified Leads to enrollment conversion.

Performance Intelligence

Own campaign dashboards, attribution, and cohort-level ROI tracking.

Deep dive into region-wise, creative-wise, and source-wise data.

Translate insights into next-level experimentation frameworks (budget shifts, offer tests, CTA redesigns, etc.).

Creative Strategy + GTM

Co-own creative briefing, ad scripting, and landing page optimization with the Brand & Creative teams.

Run data-informed creative tests (hooks, formats, offers, regional messaging).

Bring a growth marketer’s POV to every creative and LP decision.

Leadership & Collaboration

Manage a small team of campaign managers + work cross-functionally with content, brand, and tech.

Train new hires on full-funnel performance best practices.

You’ll Be Great at This If You

Have 5–10 years of experience in performance marketing (Ed Tech, Fin Tech, Health Tech, or Insurance preferred).

Have scaled budgets ₹1 Cr / month with strong ROI.

Are fluent with Meta Ads Manager, Google Ads, GA4, Web Engage, and Excel dashboards.

Love building funnels, not just campaigns.

Think in experiments, cohorts, and data stories.

Are comfortable switching from strategy to hands-on execution in the same day.

Obsess over speed, precision, and impact.

Why Join Nxt Wave

You’ll be at the center of India’s fastest-growing tech upskilling brand , impacting millions of learners.

You’ll handle multi-product, multi-region growth — not just one SKU.

You’ll own P&L-level outcomes , not just metrics.