Brand Design Specialist

Location : Kolkata

Experience required : 3 to 5 years in Graphic Designing

CTC : Up to 5 LPA

About Baidyanath

With over a century of trust and excellence, Baidyanath is one of India’s foremost Ayurvedic medicine manufacturers. Guided by the principles of Ayurveda, Baidyanath combines ancient wisdom with modern scientific innovation to offer authentic, effective, and natural healthcare products.

We are now expanding our creative communication team to strengthen our brand presence across digital and traditional platforms.

Job Summary

Baidyanath is seeking a talented and creative Graphic Designe r who can visually communicate the essence of Ayurveda through modern, engaging, and brand-aligned designs. The ideal candidate will be responsible for creating impactful visuals for packaging, marketing campaigns, and digital promotions that reflect the brand’s heritage and wellness philosophy.

Key Responsibilities

• Conceptualize and design creative assets for product packaging, labels, brochures, leaflets, and other marketing materials.
• Develop digital creatives for social media, website, emailers, and online advertisements.
• Collaborate with the marketing and product teams to bring brand campaigns and product stories to life.
• Ensure all designs align with Baidyanath’s brand guidelines, Ayurvedic values, and visual identity.
• Edit and retouch product and lifestyle images for digital and print use.
• Coordinate with printing vendors and ensure design accuracy in production.
• Keep abreast of design trends, competitor branding, and Ayurveda-inspired visual storytelling.
• Create engaging visual content for wellness education, product awareness, and influencer collaborations.

Qualifications and Skills

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Soft Skills :

What We Offer