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Sr. Media Buyer

Sr. Media Buyer

SchbangEluru, IN
5 days ago
Job description

Key Responsibilities :

  • Media Strategy & Planning :
  • Develop data-driven media plans aligned with clients' objectives.
  • Define audience segmentation, targeting strategies, and budget allocation.
  • Campaign Execution & Optimization :
  • Set up, monitor, and optimize ad campaigns across Google Ads and Meta platforms (Facebook, Instagram).
  • Ensure delivery against KPIs such as ROAS, CTR, and CPA.
  • Conduct A / B tests to improve campaign performance and ad creatives.
  • Analytics & Reporting :
  • Utilize GA4 for comprehensive campaign tracking and insights.
  • Generate detailed performance reports with actionable recommendations for clients.
  • Stakeholder Collaboration :
  • Work closely with internal teams to align messaging and campaign objectives.
  • Communicate effectively with clients, providing updates and insights regularly.

Requirements :

  • 1-2 years of hands-on experience managing Google and Meta ad campaigns.
  • Proven expertise in media planning, strategy, and execution.
  • Strong proficiency with GA4 for campaign tracking, analysis, and reporting.
  • Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.
  • Ability to analyze large datasets and derive actionable insights.
  • Strong organizational skills and ability to manage multiple campaigns simultaneously.
  • Excellent verbal and written communication skills.

    • Note : Candidates based out of Mumbai with notice period of 15-30 Days would be preferred.

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