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Lead Generation Specialist

LogicGo Infotechsurat, India

1 day ago

Job description

Job Summary :

We are seeking a proactive and results-oriented Lead Generation Specialist to identify, engage, and qualify potential clients across platforms like LinkedIn, Upwork, and other online marketplaces. You will play a pivotal role in expanding our client base by developing outreach strategies, managing campaigns, and ensuring high-quality leads for our sales team.

Key Responsibilities :

1. Lead Identification & Research :

Use platforms like LinkedIn, Upwork, Fiverr, and other freelancing / job portals to find potential clients.
Research and analyze profiles to identify decision-makers and businesses that match our target audience.

2. Outreach & Engagement :

Create personalized connection requests, messages, and proposals to initiate communication with prospects.

Respond promptly to inquiries and follow up consistently to nurture leads.

Draft compelling proposals on platforms like Upwork and Fiverr, tailored to client needs.

3. Lead Qualification :

Assess and qualify leads based on their requirements, budget, and alignment with our services.

Engage in meaningful conversations to understand prospects' challenges and goals.

4. Campaign Management :

Design and execute outreach campaigns using LinkedIn Sales Navigator, InMail, and other tools.

Collaborate with the marketing team to implement email or social media lead generation strategies.

5. Reporting & Analytics :

Track outreach efforts and maintain a detailed database of leads.

Generate regular reports on lead generation performance, including success rates and areas for improvement.

Qualifications :

Proven experience in lead generation on LinkedIn, Upwork, Fiverr, and other freelancing / job platforms.

Excellent written and verbal communication skills.

Familiarity with CRM tools (e.g., HubSpot, Zoho, Salesforce) and lead management platforms.

Strong research and analytical skills to identify high-quality leads.

Ability to write persuasive messages, proposals, and pitches.

Self-motivated, organized, and able to work independently.

Preferred Skills :

Experience in industries like (e.g., 3D animation, software development, digital marketing, etc.).

Knowledge of LinkedIn Sales Navigator and Upwork bidding strategies.

Basic understanding of digital marketing and SEO strategies.

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Lead Generation Specialist • surat, India