CHIEF MARKETING OFFICER

Department : Marketing, Corp Common & SBU Digital Reporting to Jt. Managing Director .

Purpose : As CMO, the person will be responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives.

Essential Competencies : Broking and Capital Markets Product Knowledge Market Research and Analysis Branding and Communications Content Management Social Media Marketing Strategic Business Planning and Strategy Implementation. P & L Management (Note : BFSI domain exp. is a must.)

• Set marketing goals and objectives
• Plan, implement and manage marketing strategy
• Contribute to the overall growth of the company
• Review and manage content marketing strategy
• Determine KPIs for the marketing department
• Keep the marketing budget in check
• Track KPIs on a regular basis and present reports
• Work with sales and development and customer success teams
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Analyze the company's marketing strategy and suggest improvements
• Stay up to date with the latest technology
• Stay up to date with the latest best practices