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SocialPilot Technologies - Search Engine Marketing

SocialPilot Technologies - Search Engine Marketing

Social PilotAhmedabad, India
13 days ago
Job description

Key Responsibilities :

  • Develop and execute performance marketing strategies to meet acquisition, conversion, and ROI goals.
  • Manage paid campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn, YouTube, programmatic, and other platforms.
  • Optimize campaigns through A / B testing, bid and budget management, and creative testing.
  • Monitor daily performance metrics to understand effectiveness of campaigns.
  • Collaborate with creative, content, product, and analytics teams to ensure cohesive messaging and user experience.
  • Leverage analytics tools (Google Analytics, Looker, Mixpanel) to generate insights and inform strategy.
  • Report on campaign performance and present recommendations for improvement to stakeholders.
  • Stay current with industry trends, emerging platforms, and best Bachelor's / Master's degree in Marketing, Business, Statistics, or related field.
  • 3 to 6 years of experience in digital or performance marketing.
  • Strong understanding of digital ad platforms and performance KPIs (CPA, ROAS, CTR, CVR, etc.
  • Experience with tools like Google Ads, Meta Business Manager, Google Analytics, Data Studio, etc.
  • Proficient in Excel / Google Sheets and data analysis.
  • Ability to work cross-functionally and manage multiple campaigns simultaneously.
  • Strong attention to detail and a passion for optimization and results

ref : iimjobs.com)

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Search Engine • Ahmedabad, India