Sales Officer - Institutional Sales
Wholy | Purposeful Food Co.Bengaluru, Republic Of India, IN1 day ago
Job descriptionMaintain strong, long-term relationships with procurement heads, purchase managers, and F&B teams. Ensure timely order processing, delivery, and payment collection. Handle client feedback and resolve issues promptly to ensure satisfaction. Achieve monthly and quarterly institutional sales targets. Track and report sales performance, customer pipeline, and market intelligence. Conduct product sampling, demos, and participation in client events to drive trials. Coordinate with supply chain, accounts, and logistics teams for seamless fulfilment. Submit periodic sales reports, competitor tracking, and market insights to management. Education : Graduate in Business / Marketing / Commerce (MBA preferred) Experience : 2–3 years of experience in institutional or HORECA sales , preferably in FMCG (food & beverage category). Skills : Strong communication and negotiation abilities Relationship-building and customer management Self-motivated, target-driven, and organized Good knowledge of local markets and institutional channels New institutional accounts added Volume & value achievement vs. targets Repeat orders & retention rate Timely collection and adherence to credit terms Competitive salary + incentives based on performance
Job Title : Sales Officer – FMCG (Institutional Sales)
Location : [Bangalore]
Department : Sales & Distribution
Reports To : Area Sales Manager / Regional Sales Head
About the Role
We at Wholy are looking for a proactive and results-driven Sales Officer to expand our institutional sales in the FMCG segment. The role involves identifying, developing, and managing relationships with institutional clients such as hotels, corporates, canteens, schools, hospitals, and catering services to achieve sales and distribution objectives.
Key Responsibilities
1. Business Development
- Identify and onboard new institutional clients (e.G., hotels, cafes, corporates, educational institutions, hospitals, government organizations).
- Pitch and place the company’s products into relevant consumption points.
- Negotiate trade terms, pricing, and credit as per company policy.
2. Relationship Management
3. Sales Execution
4. Coordination & Reporting
Key Requirements
Performance Metrics
Compensation
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Sales Officer • Bengaluru, Republic Of India, IN
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