UA Creative Specialist (Gaming UA)

Experience Required : 4+ Years in Gaming UA & Performance Marketing

Location : Remote

Start Date : Immediate

Reports to : CEO / Creative Head

Works closely with : Project Manager, Creative Strategists, Designers, Video Editors.

About the Role

We’re looking for a UA Creative Specialist (Gaming UA) — someone who blends deep gaming knowledge with data-driven performance thinking. You understand how to dissect games, deconstruct player psychology, and translate insights into winning ad strategies that drive measurable growth.

This is a leadership role where you’ll guide a cross-functional team of creative strategists, analysts, and motion designers to deliver world-class UA creatives that move metrics — CTR, CVR, CPI, ROAS, and LTV. You’ll be the key driver connecting creative excellence with user acquisition performance across Meta, TikTok, and other paid channels.

What You’ll Own

1. Game Intelligence & Deconstruction - Play, analyze, and dissect games (mobile or PC) to understand mechanics, player motivations, and monetization loops. Identify emotional hooks and gameplay moments that can be turned into thumb-stopping UA ads.

2. Creative Strategy & Concepting - Develop creative directions, hooks, and narrative frameworks for gameplay, UGC, and fake ads. Use data and player psychology to inform messaging that converts.

3. Cross-Functional Leadership - Lead and mentor a team of 6–8 strategists, creative analysts, and motion designers. Build structured creative testing frameworks, feedback loops, and performance dashboards that ensure scalable, repeatable success.

4. Performance Marketing Alignment - Collaborate closely with UA managers and media buyers to connect creative insights with campaign data. Interpret performance metrics to guide iteration cycles and optimize ad performance across platforms.

5. Platform & Funnel Integration - Ensure creative alignment across UA touchpoints — ad to landing page to App Store / Play Store (ASO). Optimize messaging consistency to maximize user acquisition efficiency and retention.

6 . Experimentation & Innovation - Drive exploration of new ad formats (gameplay, simulation, fake ads, influencer-led, etc.). Lead A / B testing and data interpretation to identify creative winners and scaling opportunities.

What You Bring

• 4-7 years of experience in gaming user acquisition or performance creative strategy.
• Proven record of leading creative or strategy teams in a UA-focused gaming agency or studio.
• Deep understanding of performance marketing metrics — CTR, CVR, CPI, ROAS, and LTV — and how creative impacts them.
• Strong background in game analysis, recording, scripting, and creative direction for UA ads.
• Experience creating fake ads, gameplay ads, and concept-based creatives for top-performing campaigns.
• Fluency in Meta Ads Manager, TikTok, and cross-platform UA ecosystems.
• Working knowledge of ASO best practices and how ad narratives influence conversion funnels.
• Ability to think and operate as a marketer, gamer, and creative problem solver — all at once.

What Will Make You Great at This Role