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Copywriter – Web & App (UI / UX )

Copywriter – Web & App (UI / UX )

ALLEN Digitalbaddi, himachal pradesh, in
8 hours ago
Job description

ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is looking

for a dynamic copywriter who can turn product features into engaging, conversion-driven

narratives.

You’ll write for the website, app, and various user journeys that influence discovery,

engagement, and conversion, making complex education products simple, exciting, and

relatable.

Key responsibilities :

  • Website & app merchandising : Write high-conversion copy for course pages, banners,

and in-app sections.

  • User journey copies : Craft contextual, action-oriented copy across onboarding, lead

    • conversion, and payment journeys.

  • UI / UX writing : Collaborate with product, marketing & design teams to develop clear,

    • concise, and user-friendly interface text (buttons, tooltips, pop-ups, CTAs).

  • Tailor messaging and tone based on audience cohorts : Hinglish vs English, parent

    • vs student, and Tier 1 vs Tier 3 regions.

  • Product communications : Translate product features into benefits-driven messaging

    • for web, app, video, and other channels.

  • Microcopy creation : Build tone-consistent UI microcopy — labels, prompts, alerts, error

    • messages — to guide users intuitively.

  • Collaborate cross-functionally : Work with product managers, UX designers, and

    • marketers to align content with business goals and brand tone.

  • Research & insights : Understand user behaviour, friction points, and optimise

    • communication for clarity and conversion.

    Required skills & qualifications :

  • 4–5 years of experience in writing for digital products, apps, or websites.
  • Strong understanding of UI / UX principles and the ability to simplify complex journeys

    • through copy.

  • Proven experience in conversion-focused and UX microcopy.
  • Excellent command of English & Hindi, with the ability to adapt tone for students and

    • parents.

  • Ability to collaborate effectively with product, design, and tech teams.
  • Exposure to ed-tech, e-commerce, or app-based platforms preferred.
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    Copywriter • baddi, himachal pradesh, in