Content Writer

We have exciting opportunities for the role of Copy Writer.

Interested candidate can share resume to saba.kazi@icicilombard.com with subject line Copy writer and share below details.

Current Salary

Expectation

Notice Period

Education (Full Time / part Time)

Content Writer / Copywriter

What We’re Looking For

A storyteller who can make even complex topics feel simple and engaging. Someone who thrives in a fast-paced, collaborative setup and loves experimenting with tone, wordplay, and new digital formats.

Responsibilities :

• Creative Copywriting : Write catchy, compelling, and on-brand copy for digital campaigns including ads, app push notifications, web banners, emails, SMS, WhatsApp, and other marketing creatives.
• Simplify Complex Topics : Translate insurance-related concepts into clear, accessible, and customer-friendly language that builds trust and understanding.
• Long-form & Thought Leadership Support : Assist in drafting long-form articles, blogs, and white papers that reflect industry insights and brand expertise.
• Collaboration & Campaign Alignment : Partner with marketing, design, and product teams to develop content that aligns with campaign goals, visual direction, and brand voice.
• Content Strategy Support : Contribute ideas and execute content plans as part of larger campaigns and editorial calendars.
• SEO & Performance Writing : Write content optimized for search and digital performance — ensuring discoverability without compromising creativity.
• Quality & Consistency : Maintain high standards of grammar, tone, and style across all written materials.
• Trend Monitoring : Stay updated with industry trends, customer behaviour, and competitor content to bring fresh ideas to the table.
• Project Coordination : Manage multiple content requests, ensuring timely delivery and adherence to briefs.

Qualifications :

Regards,

Saba