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Ad Operations Specialist

Ad Operations Specialist

Pocket FMPrayagraj(Allahabad), IN
22 days ago
Job description

About Pocket FM :

This is an exciting time to join Pocket FM as we revolutionize audio entertainment globally. We are a leading platform, pioneering audio series (episodic fictional storytelling) with the largest collection of audio fiction across various genres and languages. We're on a mission to reimagine entertainment by mainstreaming audio series, bringing communities together on an internet-scale platform.

Job Overview :

We are seeking a skilled and detail-oriented Ads Operations Specialist to manage and optimize ad campaigns on Ads Manager (Google, Facebook & Instagram). The ideal candidate will be responsible for making ads live in specified campaigns, analyzing their performance, and coordinating with Production Operations teams to source creative assets. This role requires a strong understanding of Ads Manager, ad metrics, and campaign performance optimization.

Key Responsibilities :

  • Ad Setup and Management : Launch and manage ads on Meta Ads Manager according to campaign goals and specifications.
  • Ensure that ads are uploaded with the correct aspect ratios and formats.
  • Asset Coordination : Collaborate with the Production Operations team to obtain creative assets (e.g., videos, images, ad copy).
  • Verify that creative assets meet platform requirements and campaign needs.
  • Performance Monitoring and Optimization : Track and analyze key ad performance metrics such as impressions, click-through rates (CTR), conversion rates, and cost per result (CPR).
  • Provide regular performance reports and actionable insights to stakeholders.
  • Adjust campaign elements (e.g., budget, targeting, creatives) to optimize performance.
  • Campaign Compliance : Ensure that all ads comply with Meta's advertising policies and guidelines.
  • Troubleshoot and resolve any ad rejections or performance issues.

Qualifications and Skills :

  • Experience with Ads Manager and a solid understanding of ad campaign structure (campaigns, ad sets, ads) will be preferred.
  • Familiarity with key ad performance metrics and the ability to interpret data for performance optimization.
  • Strong coordination and communication skills to collaborate with cross-functional teams (e.g., Production Operations, Marketing).
  • Ability to work under tight deadlines and handle multiple tasks simultaneously.
  • Attention to detail, especially regarding ad setup, creative specifications, and compliance with platform policies.
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    Operation Specialist • Prayagraj(Allahabad), IN