Senior Manager (Offline Sales)

About AiSensy

AiSensy is a WhatsApp-based Marketing & Engagement platform helping 150,000+ businesses including marquee names like Adani, Godrej, Yakult, PhysicsWallah, Vivo, and Asian Paints unlock growth through WhatsApp. With 800 Crore+ messages exchanged via AiSensy annually, we are on a mission to power the next wave of business communication.

Backed by Marsshot.vc, Bluelotus.vc & 50+ angel investors, we are a mission-driven, high-growth startup looking for strong leadership talent to scale offline expansion across India.

Role Overview

We are seeking a dynamic and experienced Senior Manager (Offline Sales) to lead our field-based sales strategy and execution. This leadership role is pivotal to driving adoption of the AiSensy platform across retail, MSME, and service sectors through an on-ground, high-touch sales approach.

You will be responsible for driving offline SaaS adoption through direct field outreach, managing regional sales teams, ensuring post-sale success, and owning the P&L of the offline channel.

This is a high-impact leadership role requiring strategic vision, operational excellence, and a hands-on execution mindset.

Key Responsibilities

Leadership & Team Management

Lead and mentor a geographically distributed team of Territory Managers, Team Leads (TLs), Area Sales Managers, Customer Success Executives, and Field Sales Reps .

Build a high-performance, KPI-driven team culture focused on revenue generation and retention.

Set clear goals, run regular performance reviews, and create capability development plans.

Offline Sales Strategy & Execution

Design and execute scalable offline sales strategies to penetrate key Tier 1, 2, and 3 markets.

Drive end-to-end P&L ownership of offline sales channels.

Develop and refine regional sales playbooks tailored to sector-specific needs (Retail, MSME, Education, Services, etc.).

Ensure daily field activity, lead pipeline management, demos, and deal closures through the team.

Training & Enablement

Design and execute structured onboarding & training modules for all field sales roles.

Collaborate with the product team to align sales training with evolving product capabilities.

Regularly coach team members on consultative selling, customer engagement, and objection handling.

Customer Success & Retention

Ensure seamless post-sale onboarding, training, and support in coordination with customer success managers.

Own key retention and usage metrics through on-ground engagement.

Identify churn signals early and lead proactive interventions.

Process, Reporting & Analytics

Maintain real-time visibility on sales performance through dashboards and CRM tools.

Analyze regional performance trends and implement corrective action plans.

Report weekly and monthly metrics to leadership, highlighting risks and growth opportunities.

Requirements

Must have worked in the SaaS industry for a minimum of 3–5 years, in a sales leadership or expansion role.

Build a 0 to 10 Vertical and ready to perform individually first and has a proven track record for the same.

7–10 years of experience in B2B / SME Sales, including 3–5 years managing Team Leads, Area Managers, and Field Executives .

Proven ability to manage P&L , scale sales operations, and drive performance through large teams.

Strong experience in training, mentoring , and managing distributed on-ground sales teams.

Exposure to SaaS, CRM tools , and customer success functions.

Analytical mindset with strong reporting discipline.

Excellent communication and negotiation skills.

Willingness to travel extensively (50–70% of time).

Nice to Have

Experience in a fast-paced SaaS startup or with WhatsApp-based automation tools .

Prior sales leadership experience in Retail Tech, MSME SaaS, or Communication Tools .

Fluency in English and one or more regional languages.

What You Get

Leadership role with end-to-end ownership of offline sales.

Opportunity to scale one of India’s fastest-growing SaaS platforms.

Fast-tracked growth into senior leadership roles.