B2B Content Marketing Head (IT Services / SaaS)

We are looking for a B2B Content Marketing Lead who has a strong background from content marketing agency or publishers where your customer portfolio includes enterprise brands who provide services and products related to Digital Transformation, Cyber Security, Cloud Computing, Artificial Intelligence, Blockchain etc. across diverse industries such as Manufacturing, Supply Chain, Aerospace, Agriculture, Media & Communications, etc. The role will involve you individually working in the pre-sales function of the organisation in which you will enable the India and USA sales team to perfectly capture the customer brief, do a strong research and analysis as the brief demands, put together a robust content marketing strategy as per the customer brief, present to the customer and enable the sales team towards closure.

We’re looking for someone enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision, and isn’t afraid to roll up their sleeves and get their hands dirty.

Roles and Responsibilities :

• Apply deep curiosity to build an understanding of the market, target audiences and customer offerings in different industries to help create the most compelling content strategy.
• Strong research capabilities to understand your customer’s competition, extract and gather insights on different industries, and loop back this insight in your strategy deck to fine-tune the content-led marketing strategy.
• Ability to bring an outside-in perspective through a deep understanding of the customer’s business product / service and industry they are catering to
• In-depth knowledge and expertise in demand generation funnel strategy linked to content
• Work closely with the sales team to enable them capture briefs for customers in the Indian and US market
• Creative thinker with a passion for storytelling and curiosity about new technologies and trends
• Build stories, concepts, campaign ideas, and marketing themes for the brands as per the brief
• Consult the brands in virtual or face-to-face meetings through the content strategy developed by you
• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media, and content.

Requirements

Professional Experience and Education Qualifications :

Skills Required to be Successful :