Search Marketing Specialist

Company Description

Big Oh Tech is a global leader in IT solutions including software development, enterprise app development, staff augmentation, offshore outsourcing, and technical recruitment consulting. With a team of over 100 technology enthusiasts, we deliver scalable solutions to complex challenges, enhancing business revenue for our clients. Big Oh Tech is ISO 27001 & CMMI Level 3 certified, providing strategic, technical, and creative solutions. Our services encompass mobile app development, web development, and emerging technologies such as AI / ML, IOT, and blockchain, ensuring we stay ahead of the curve.

Key Responsibilities

• SEO Strategy & Execution : Own and execute a full-spectrum SEO strategy (on-page, off-page, and technical) to improve search rankings and visibility.
• Content Development : Write and optimize various types of content including :
• Blogs and long-form articles
• Email marketing content
• Newsletters
• Service and landing page content
• Keyword Research : Conduct in-depth keyword research to identify content opportunities, optimize existing assets, and map keywords to user intent and funnel stages.
• Advanced Link Building : Plan and execute white-hat link-building strategies such as outreach, digital PR, and creating link-worthy assets like data reports, infographics, or original research.
• Technical SEO : Handle technical SEO aspects such as :
• Core Web Vitals optimization
• Robots.Txt and sitemap management
• Crawl budget management
• Structured data / schema markup
• Internal linking and site architecture
• Trend & Algorithm Monitoring : Stay updated on Google algorithm changes, SEO trends, and AI-driven content tools.
• CMS & Publishing : Work with CMS platforms (WordPress / Webflow or others) to manage content and ensure SEO best practices are implemented.
• SEO Tools Mastery : Use and interpret tools like :
• SEMrush, Ahrefs, Screaming Frog
• Google Search Console, Google Analytics
• Surfer SEO , Clearscope, and other AI-assisted writing platforms
• Performance Analysis : Use data to inform and iterate strategies. Create regular reports showing SEO growth, content performance, keyword ranking, and user engagement.

Requirements