Job Description :
A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The job description of a Digital Marketing Executive includes :
- Attaining specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads
- Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns
- Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral YouTube videos or any online marketing campaign
- Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
Responsibilities :
Above is a brief description of what you need to do as a Digital Marketing Executive. But along with this designation, comes certain responsibilities which you need to accept and take over to comply with the performance expected from you. Some of these responsibilities are mentioned below :
Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectivenessPerforming activities relating to Search Engine Marketing (paid) & Optimization (organic) on a continuous basisCreating and executing SMS and E-mail based marketing campaignsExecuting Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etcReviewing and actively managing website and other online assets and sourcesPromoting employer’s products and / or services in the digital spaceUsing and researching the internet and new media to reach new customers, generate leads, and retain existing customersAnalyzing market research and planning promotions, competitions, and other creative marketing techniques based on the research results.Speaking of skills and qualifications; good knowledge of Internet and marketing is sufficient for this role. A graduate qualifies for this role whereas a higher relevant education and / or experience would be an added advantage.
Desired Candidate Profile
Candidate must have a minimum 2 years of relevant experience executing all the digital marketing channelsAbility to work independently on projects and also collaborate as a team memberCandidate must have good English communication skills, both oral and writtenShould have worked on Google Analytics, Google Tag Manager, and Google Webmaster toolsKnowledge of word press or any other CMSGoogle certification preferred (analytics & ads)Job Location – Viman Nagar, Pune, Maharashtra, India
How to Apply :
Please apply with the below details; all fields are mandatory for primary screening (send the below information at & )
Cover Letter – Without the cover letter, we would not consider a job applicationUpdated Resume – Should have mentioned sales targets achieved with current or past jobCurrent Location –Last 6-month Salary Slips –Current CTC –Notice period –Selection Criteria :
Telephonic interviewAssignment submission on timeGoogle Meet to discuss the assignmentHR Round at Pune Office (face-to-face interview is mandatory), Candidate will bear own expensesPlease check the detailed job description here – Digital Marketing Executive
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